Ispcc release hard hitting ad this kid deserves an oscar!

12 May

This is a shock ad, this Kid plays it so understated as he gets knocked around the screen with some very clever editing. Showing very little emotion to maybe emphasise this is just his daily life and he’s used to it which makes the ad all the more moving. The low camera angle at his height or looking down on him never showing the adults face make it feel like you part of the childs own world as opposed to a random onlooker.

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